REFRESHING AN ORGANIC SKINCARE BRAND
Dayrosia is the top alternative healing and preventative care solution in Bermuda. Providing hand-made, luxury skincare products, as well as massages and sports therapy services. Dayrosia was looking for a re-brand that would position them as leaders, differentiate them from the competition, and attract more loyal customers.
Our studios challenge was to design a new identity, packaging and website that would transform their brand from home-made to professional retailer and service provider.
Brand Identity Design
Printed Marketing Assets
Previously Dayrosia was known as Butterfli, a name that could not legally and authentically be trademarked. We re-designed the new Dayrosia Logo and a wide variety of brand assets, after conducting a brand audit that revealed consumers felt brand new after using the products, but did not have a sense of luxury.
The Original Concept
The Logo Construct
Dayrosia's new logo tells a story of the brand's essence. Beggining with an arch shaped outline inspired by arch doors of a temple, signifying peace, and calmness. Within the arch, there are three main components –– the oval and rectangle which represent skincare products. The yellow rose that brings the joy, and lastly the organic abstract figure which symbolizes the massage client. All elements work together to narrate who and what Dayrosia is.