Fresh Squeeze Juice Bar
BRAND BUILDING WITH FRESH INGREDIENTS
Fresh Squeeze Juice Bar is the tiny juice bar for healthy refreshments. Known for using fresh fruits and vegetables from local farms to make small meals, snacks and beverages.
Our studio's task was to hep Fresh Squeeze Juice Bar develop a loving neighbourhood brand and create an unforgettable health experience through all customer touch points.
Brand Identity Design
Printed Marketing Assets
Working with the primary decision makers, we decided to stay away from the generic leaf and fruit icons that are commonly associated with organic juice companies. Instead, we combined a cup with the letter F and a drop of liquid to create an abstract icon. We created a vibrant color palette alongside illustrations of fruits and vegetables to reflect their fun and quirky personality.
Color Palette & Illustrations