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Fresh Squeeze Juice Bar

Case Study



Identity Design

Packaging Design

Printed Marketing Assets

Freshly Squeezed For You

Fresh Squeeze Juice Bar is a one-stop-shop for healthy refreshments. It uses fresh and quality fruits, vegetables, and spices provided from a local farm. 

To help the Fresh Squeeze team build their promising brand and evolve their products, we designed a visual identity, including relevant print materials, packaging design, and branding illustrations.

Creating The Strategy

We helped create the best strategy to brand Fresh Squeeze Juice Bar. Over an intensive session, we discovered the obstacles. In the process, we prioritized the needs and goals of Fresh Squeeze Juice Bar and their customers. 


Getting To Know The User

Fresh Squeeze Juice Bar believes in a healthy community before anything else. It’s the haven for Millenials obsessed with health & wellness cultures. To understand the needs of their customers, we constructed profiles to reflect the range of customers. This provided clarity of their demographics, psychographics, wants, and needs.







Defining The Brand

Through the effective strategy we introduced, we were able to extract and refine the brand pillars. As a result, we defined the brand’s personality; how it should look, sound, and act.

Positioning Statement

Understanding what the brand is, and who they are a champion for, helped define the positioning statement of the organization. This set the tone for everything created for the event.

Fresh Squeeze Juice Bar provides freshly pressed customizable juice to local health-conscious Millenials who seek a wholesome and sustainable lifestyle.

The Tagline


Brand Identity

Our studio developed the identity system to make sure every customer touch-point reflected the Fresh Squeeze Juice Bar brand. The brief included a logo design, a color palette, a new typeface, and coherent design elements. 

The Logo

The owner of Fresh Squeeze Juice Bar wanted to stay away from the generic leaf and fruit icons that are commonly associated with organic juice companies. Instead, we combined a cup with the letter F and a drop of liquid. 

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The Type

Avenir Sans

Avenir Black

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Avenir Light

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

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Choosing a

Color Palette

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Creating Illustrations


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The Experience


We created a stimulating, playful experience through various touchpoints and customer interactions.  

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Ready to give your brand life?