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Case Study



Identity Design

Marketing Assets

Website Design

Self Love Ambassador

Mayvera Wellness provides self-transforming therapy for young girls and women looking to overcome negative experiences. With empowering methods, Mayvera Wellness helps clients by taking control and re-write the story of their lives.

Our studio's mission was to help Mayvera Wellness become the brand it envisioned, by establishing a strategy & identity, and developing impactful customer touchpoints. 



Identify visual identity that works best to deliver Mayvera Wellness' message and to attract women of all ages.


Equilateral Studio helped Mayvera Wellness envision its brand strategy and visual identity. We helped to implement the strategy and identity into many touchpoints. 

Creating The Strategy

First and foremost, we had a session with the founder, Dr. Jana Outerbridge. In this session, called Discovery Session, we determine her vision and mission to Mayvera Wellness, where does she sees Mayvera Wellness in the future. In addition to that, we crafted an identity session with her to determine further how best we can visualise Mayvera Wellness' brand identity.

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Getting To Know The Customer

The Mayvera Wellness team and supporters are the healers, our community of girls and women are the achievers. Together we are healing and achieving. The healing journey is a process that we help our women and girls with. Mayvera Wellness believes the best way to heal from past experiences is to re-tell the story from the past and write a new one.

Mayvera Wellness helps its clients find the transformative power within, to regain control of their lives. Their passion for teaching self-love brings good faith to Mayvera Wellness as we strongly encourage every young girl and woman to be whom they want to be. We follow our dreams, live our core values and uplift the community by spreading love and acceptance for all.



Burnt Out

Ready to Change

Not Confident

Lack of Self Love


Defining The Brand

Through various activities on our Discovery and Identity Session, we were able to determine Mayvera Wellness' brand key pillars. This process helped Equilateral Studio to encompass Mayvera Wellness' brand strategy and identity.

Vision and Mission Statement

Mayvera Wellness' vision and mission statement are taken from our Discovery Session were later discovered that in the heart of Mayvera Wellness is the story of their clients.


Vision Statement

We envision a woman empowered community driven by healing and development to transform the lives of those who feel burnt out.

Mission Statement

Our mission is to provide education, healing experiences, and an empowering community for young girls and women of all age through online courses, retreats and therapy.

Brand Identity

Through our Identity Session, we have established that several keywords that are important for Mayvera Wellness; transformative and fearless. This inspired us to create a brand identity that symbolises transformative visual language and positive change.

With the goal of transforming lives through self-healing and self-love experiences, we designed a logo that would clearly project this message. The caterpillar leads the eye gradually into the butterfly, just as the process of metamorphosis and self-transformation would be.

The Primary Logo

Primary Logo



the best type

Mayvera Wellness' typefaces are sophisticated, modern with a youthful twist. Henriette and Manrope are our official fonts of choice, Henriette is a serif font that brings a lively bold aspect to the brand and represents Mayvera Wellness' brand voice. It is paired with modern and elegant font, Manrope bridge the gap between fun and professionalism.



Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Henriette Medium

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz


Manrope Regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Manrope Light

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Manrope Medium

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

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Choosing a color palette

Mayvera Wellness' colour palette represents uplifting and calming spirit as well as energizing and empowering soul. Which embodies Mayvera Wellness' very heart and soul, the colour of Mayvera Wellness is designed to celebrate women of all ages with an uplifting and empowering note.

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Pattern Design

Mayvera Wellness' pattern design is inspired by their logomark. The mirrored wings to create a flying butterfly also subtly reveals M and W which signifies Mayvera Wellness. The pattern symbolises transformation and modernity and is communicated through various applications.

Mayvera Wellness' brand assets are designed specifically to target different age group. If the events and services are crossed over between the ages, then it is appropriate to mix the colours together.

Sunflower Yellow;

Youth Events and Services

Uplifting Orchid;

Teen Events and Services

Healing Violet;

Adult Events and Services

Sub Brands

& Other Services

From the Discovery Session, we uncover that Mayvera Wellness expansion includes branching out to creating community education, annual signature events, wellness programme, and so many more. We identify the best way to branch out Mayvera Wellness is to create sub-brands which services to signify each service and underneath the Mayvera Wellness umbrella.


Creating the

Website Design

We crafted Mayvera Wellness' website design by utilising white space and minimalism so that it will reflect modernity and sophistication we want to achieve in portraying Mayvera Wellness' brand identity.

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The Challenge

The main challenge we have had with the website were that there is so much useful information, however, they are all laid out everywhere and no efficient flow of information. Therefore, the goal of this new website design is to create a concise and efficient flow of information with coherence branding and photography as the main selling point for each of the services portraying their designate age group.

Implementing the sub-brands and services into the website. The second main challenge is that the design was implemented specifically for a flexible website design, however, due to hosting limitation, we were not able to fully implement our initial design (the above wireframe). In the end, we were able it implement the foundation wireframe into the website which in result working efficiently for us. We are also implementing our brand strategy into the courses based on age group and their designated events and services.

Visit for more: www.mayverawellness.com