LIFE CHANGING THERAPY FOR WOMEN AND GIRLS
Mayvera Wellness provides self-transforming therapy for young girls and women who want to overcome negative experiences.
Our studios task was to position the new age psychology practice and build a new identity system that resonates with, and communicates their sole purpose to their target audience, as well as create a digital experience that appeals to new clients.
Brand Identity Design
During the Brandcleanse session, we established several attributes that describe the personality Mayvera Wellness; transformation, empowering, healing and community. This inspired an identity that reveals powerful visual language and positive change.
The concept of the logo is a direct influence from the process of metamorphosis. It tells a story of the caterpillar gradually becoming a butterfly to symbolize evolution, transformation, and healing.
Mayvera Wellness' colour palette invokes uplifting, calming and empowering feelings. It was was strategically chosen to communicate messages to specific age groups. Since Mayvera Wellness targets a wide variety of girls and women from ages 7 - 107 it was important to create a system that targeted each audience. Sunflower Yellow for young girls, Uplifting Orchid for teen girls, and Healing Violet for women. We then used this system to further create marketing materials.