Mayvera Wellness

LIFE CHANGING THERAPY FOR WOMEN AND GIRLS

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Mayvera Wellness provides self-transforming therapy for young girls and women who want to overcome negative experiences. 

Our studios task was to position the new age psychology practice and build a new identity system that resonates with, and communicates their sole purpose to their target audience, as well as create a digital experience that appeals to new clients.

Before

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Services Provided:

  • Brand Strategy

  • Brand Identity Design

  • Website Design

  • Instagram Makeover

After

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Secondary Lockup

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During the Brandcleanse session, we established several attributes that describe the personality Mayvera Wellness; transformation, empowering, healing and community. This inspired an identity that reveals powerful visual language and positive change.

 

The concept of the logo is a direct influence from the process of metamorphosis.  It tells a story of the caterpillar gradually becoming a butterfly to symbolize evolution, transformation, and healing.

Brand Overview

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Mayvera Wellness' colour palette invokes uplifting, calming and empowering feelings. It was was strategically chosen to communicate messages to specific age groups. Since Mayvera Wellness targets a wide variety of girls and women from ages 7 - 107 it was important to create a system that targeted each audience. Sunflower Yellow for young girls, Uplifting Orchid for teen girls, and Healing Violet for women. We then used this system to further create marketing materials.

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